Underwater
Vending Machine

Airheads

The insight came from informal conversations we had with our client/partners throughout the years.

”When a young adult hears ‘Airheads’, they immediately think with nostalgia of the times they spent at the neighborhood pool standing in line at the snack bar armed with $1, the only care in the world being trying to decide which four flavors of Airheads they were going to buy.”

We also found out that 73% of adults swam more when they were kids.

So when the opportunity to create a new Airheads stunt for the summer came around, we combined both of those insights into one idea.

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