Protection Is Our Game 

Allstate

Allstate is the official sponsor of The Mexican National Soccer team and to show how team effort and accuracy can help Allstate with the tools to provide the best insurance plan, we created a fully integrated campaign featuring Memo Ochoa, Mexico's protector and goalkeeper.

FWA Mobile App of The Day

We also launched an App called Kaptura. An engaging game where gamers played as the goalkeeper and with the tap of their fingers, they were able to protect their team's goal.
Users were able to share their experience on social media and make it to a daily top ten chart.

The App was featured as the FWA mobile app of the day as well as other important websites.

The campaign also included an interactive rich media banner where, during a penalty kick, users were able to decide which side Memo would jump to make a defense + The now extinct "Facebook Connect" where the user would see themselves as the goalie + An all new dedicated website designed for the campaign.

Behind The Scenes