The Fries We Share 

McDonald's

It feels like the only sharing people do these days is on social media. That’s why we brought a human touch back to sharing with The Fries We Share:
A one-of-a-kind card that lets friends send a personal message along with a gift of free fries in the mail.
We introduced the campaign through a social media film about friends bonding over fries, inviting people and influencers to share personalized cards with their followers. 

Customers all over the country reconnected with distant loved ones through The Fries We Share, resulting in a 500% increase on positive comments on Instagram, and making the campaign among the Top 10 Most Loved Social Content of the year. 

Film

Activation

Case Study