Find Music Like The Music You Like

Spotify

We love Spotify because it helps us get into new music.
Older listeners don’t use Spotify for exactly that reason. They think Spotify is just for new music. And new music sucks to them.

So when Spotify briefed us that they wanted to go after those older non-Spotify music fans, we created a campaign that hit on the fact that Spotify is filled with music like the music they like.

*Eventually died, but it won the pitch (as we were walking out of their office) and we love it.