McDonald's Works For Me

McDonald's Employment Program

McDonald's Employment Program was facing a big problem with the younger target they were trying to hit. Gen Z'ers have big plans, and we found out that they didn't see the benefits of having their first job at McDonald's.
So we came up with the "I don't work for McDonald's. McDONALD'S WORKS FOR ME." platform - telling the young generation that working at McDonald's allows (and helps) them to keep working towards their big dreams.

The work received a great deal of press and resulted in a huge spike in applications.

Fortune
Forbes
USA Today
CNN
Business Insider
CNBC
Eater

OLVs

We took :10sec videos to Snapchat and with an invitation to swipe up, users could apply for a job right then and there.